Theory of Trying – Implications for Marketing New-concept Products
نویسندگان
چکیده
In the first, the consumer may try but be unsuccessful in the consumption of a product or service due to personal or environmental impediments. Personal impediments could be the price of the product, the features of the product not being up to the customer’s expectations etc. Environmental impediments include factors like the non-availability or limited availability of the desired products, choice available to the customer etc.
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